If you want to be more pro-active in your approach to SEO, here’s a list I’ve put together that hopefully will help you (and me!) to think through points that impact performance of a piece of content online.
- Add keyword to headline
- Remember that words that appear in graphics DO NOT COUNT
- Use Sub-headings to break up the copy and introduce new ideas
- Use active voice (only 10% passive)
- Keep good length of sentences and paragraphs, none are too long or short
- Have a Primary Category
- Have multiple relevant Tags
- Sponsors are identified and labeled correctly
- Excerpt of post written
- Focus key phrase identified
- 2-3 Outbound links
- 2-3 Internal links
- Written meta description about 150 characters
- Article is minimum 300 words
- Image alt attributes are done
- SEO title
- Mobile looks good
- Readability of copy: not too difficult to read, uses transition words
- Content Type Identified: Cornerstone content is most important and extensive articles vs. news or pieces that expire