In 2019, there was $2.03 trillion spent globally on the top 100 online marketplaces.
There’s a lot of appeal in putting your product where customers are already shopping – or fishing where the fish are as they say.
The Big Ones
If your core purpose is to get your product sold, marketplaces like Amazon and Ebay can deliver on having large volumes of traffic so your product gets in front of more people faster. My biggest concern is usually when my clients think that being on these marketplaces will help build their brand. Some challenges you’ll face with Amazon or Ebay is that you won’t get access to the customers and you are also in a highly competitive space. Your product will literally be served up against a competitor. These days, that could even be Amazon who is making a product just like yours.
Etsy is a bit different in that they have a loyal customer base that is a more specific than just a general audience. People go to Etsy specifically looking for handmade goods, so if that’s you, it might be a good place to start.
If you’re looking for options that won’t cost you, Facebook Marketplace is an option that can facilitate the sale of your product. This is a good short term solution.